RIPPLE+ CAMPAIGN CONCEPT


Art Direction | Graphic Design

Campaign concept for ripple+,  2023


︎︎︎ Brief: I was tasked with creating a 360° marketing collateral for the launch of a limited-edition aroma ‘Soothe’ for the beginning of the new year. This aroma blends a fusion of Honey and Lemon, coupled with the elements of Ginger and Chamomile.


︎︎︎ Art Direction: ‘Think resolutions, new year and healthier habits.’ Drawing inspiration from its key ingredients, my vision was to craft a marketing campaign that radiates warmth and freshness, standing out amidst the winter marketing landscape of January. Imagine a tranquil start, reminiscent of blooming flowers as opposed to a snowy backdrop – a visualisation of calmness.


︎︎︎ All of imagery and branding belong to their respective owners

 PROMOTIONAL GIFS ︎︎︎





︎︎︎ Animated sequences take cues from Ghibli's cozy cooking scenes, evoking comfort and inspiration.



 POD STICKER DESIGN ︎︎︎





︎︎︎ For every launch, ripple+ designs custom pod sticker which is sent out with every order to promote the new aroma. Given the warm and cosy tones of the campaign, I've illustrated and designed a sticker that echoes a retro character: minimalist, yet bold, embracing a ripple of youthful aesthetics.



 NEWSLETTER LAUNCH CAMPAIGN ︎︎︎





︎︎︎ It visualises the essence of the aroma: showcases the new pod and sticker design, provides details about an aroma composition and calls to action via impactful button copy.


 FACEBOOK LAUNCH AD ︎︎︎








︎︎︎ The Facebook ad seamlessly extends the style of the newsletter campaign, presenting a simple yet eye-catching visual narrative.



CAMPAIGN CREDITS


All marketing assets belong to ripple+