51.5072° N, 0.1276° W
  Ana Labekina

Work
Info
       London-based multidisciplinary creative                    Digital design, art direction, motion               Exploring the intersection of fashion, media and technology               


RIPPLE+ CAMPAIGN CONCEPT


Art Direction | Graphic Design

Campaign concept for ripple+,  2023

Brief:
I was tasked with creating a 360° marketing collateral for the launch of a limited-edition aroma ‘Soothe’ for the beginning of the new year. This aroma blends a fusion of Honey and Lemon, coupled with the elements of Ginger and Chamomile.

Art Direction:
‘Think resolutions, new year and healthier habits.’ Drawing inspiration from its key ingredients, my vision was to craft a marketing campaign that radiates warmth and freshness, standing out amidst the winter marketing landscape of January. Imagine a tranquil start, reminiscent of blooming flowers as opposed to a snowy backdrop – a visualisation of calmness.


Promo gifs




Pod Limited Edition Stickers Design







Newsletter Launch Campaign


Facebook Launch Ad









CAMPAIGN CREDITS



All marketing assets belong to ripple+

Other assets belong to their respective owners