RIPPLE+ CAMPAIGN CONCEPT
Art Direction | Graphic Design
Campaign concept for ripple+, 2023
︎︎︎ Brief: I was tasked with creating a 360° marketing collateral for the launch of a limited-edition aroma ‘Soothe’ for the beginning of the new year. This aroma blends a fusion of Honey and Lemon, coupled with the elements of Ginger and Chamomile.
︎︎︎ Art Direction: ‘Think resolutions, new year and healthier habits.’ Drawing inspiration from its key ingredients, my vision was to craft a marketing campaign that radiates warmth and freshness, standing out amidst the winter marketing landscape of January. Imagine a tranquil start, reminiscent of blooming flowers as opposed to a snowy backdrop – a visualisation of calmness.
︎︎︎ All of imagery and branding belong to their respective owners
PROMOTIONAL GIFS ︎︎︎
︎︎︎ Animated sequences take cues from Ghibli's cozy cooking scenes, evoking comfort and inspiration.
POD STICKER DESIGN ︎︎︎
︎︎︎ For every launch, ripple+ designs custom pod sticker which is sent out with every order to promote the new aroma. Given the warm and cosy tones of the campaign, I've illustrated and designed a sticker that echoes a retro character: minimalist, yet bold, embracing a ripple of youthful aesthetics.
NEWSLETTER LAUNCH CAMPAIGN ︎︎︎
︎︎︎ It visualises the essence of the aroma: showcases the new pod and sticker design, provides details about an aroma composition and calls to action via impactful button copy.
FACEBOOK LAUNCH AD ︎︎︎
︎︎︎ The Facebook ad seamlessly extends the style of the newsletter campaign, presenting a simple yet eye-catching visual narrative.
All marketing assets belong to ripple+