51.5072° N, 0.1276° W
ANA  LABEKINA

WORK
INFO         DIGITAL DESIGNER AND ART DIRECTOR                         LONDON-BASED                  EXPLORING THE INTERSECTION OF FASHION, MEDIA AND TECHNOLOGY            
              


FASHION SCOUT x LFW23


Art Direction | Graphic Design

Fashion Scout is an award-winning international consultancy platform, renowned for empowering and showcasing the future of fashion. I led the digital design and visual identity of Fashion Scout’s campaigns for London Fashion Week over the course of September 2022 to February 2023.

Based on this season’s collections, I identified the ongoing motive for the convergence of elegant, bold, and eccentric future-focused designs. With this in mind, I chose bold typography and 3D incorporation as the key visual elements for the campaign, which were utilised across the new web design elements, social media assets, and the newsletter, expanding the platform’s footprint across the LFW scene.


CAMPAIGN COVERS

FS x LFW 22
FS x LFW 23

SOCIAL MEDIA  ASSETS

 

















WEB DESIGN



  

‘CREATIVE DNA: AFRICA’ LAUNCH EVENT

In partnership with British Council, learn more in SHOWstudio article







NEWSLETTER DESIGN










SHOW INVITES + PRESS RELEASES





VIDEO IDENTS






CREDITS



All branding belongs to Fashion Scout

All other assets belong to their respective owners
Production assistants 


Previuos