51.5072° N, 0.1276° W
ANA  LABEKINA

WORK
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DINAKAMAL


Visual  Identity

DINAKAMAL is a London-based design practice focused on fine jewellery and precious objects. Every project is rooted in a story, a function, or a private commission—crafted with intention, emotion, and architectural precision.

As the brand evolves, a new approach to communication reveals the universe of DINAKAMAL; unfolding the layers behind each design. Just as each piece is shaped through fascination, attention, and balance, the visual identity has been reworked with integrity.

As a lead art director, I led the transformation that draws from the brand’s core, reinterpreting existing ideas in new ways. Through iterative design in graphics, imagery, digital and print collateral, and social media, the refreshed identity remains true to its essence: simple and emotive.






DK BOOK01 is a printed exploration of DINAKAMAL’s design foundations; and is set for release in 2025.

From the significance of the pinky ring to the precision of mechanisms, the importance of proportion to the power of negative space, the book distills these principles into a design manifesto.










While refining photography , post-production played a significant role in developing new brand language — balancing clarity and mystery and revealing the piece while preserving its story. Repetition and distillation shaped the visuals, turning each piece into a study of form and proportion.













The lookbooks bridge the brand’s deep history of private commissions with its evolving design language. Beyond showcasing the collection, they refine how the brand communicates internally and externally.












Approaching social media with the same care as the brand’s design process, I focused on authenticity and connection. The content reflects a story of fascination grounded in the brand’s core principles; stripping away trends to create content that is meaningful and purposeful.

I curated the feed and created stories that blended archival material with newly produced content.











CREDITS


All copyrighted  to DINAKAMAL


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