51.5072° N, 0.1276° W
ANA  LABEKINA

WORK
INFO         DIGITAL DESIGNER AND ART DIRECTOR                           LONDON-BASED                  EXPLORING THE INTERSECTION OF FASHION, MEDIA AND TECHNOLOGY            
              


CELINE UX DESIGN CONCEPT

UX Design | Visual identity | Art Direction

University Project, originally 2020, re-designed in 2023

Creative Direction — The design concept pays homage to Celine's timeless minimalism and compelling brutalism aesthetics, capturing the essence of the brand's identity. I have directed and produced an editorial campaign featuring 5 complete looks. The ethos of the editorial was shot during the 2020 lockdown and therefore inspired by the situation’s implication on creative industries and the desire to ‘bloom’ no matter the circumstances. 

UX Design — While the current iteration of the concept predominantly focuses on aesthetic representation, it lays the groundwork for potential future enhancements in UX design. By adhering closely to the brand's visual DNA, this concept establishes a strong visual framework that can serve as a starting point for addressing key UX challenges. This includes exploring user-centric navigation, intuitive interactions, and seamless browsing experiences that resonate with Celine's discerning clientele.


DESIGN IN USE



DESIGN IN STILLS



DESKTOP DESIGN


TABLET + MOBILE DESIGN




EDITORIAL CAMPAIGN HIGHLIGHTS







CAMPAIGN + LANDING PAGE VIDEO





CREDITS

Model — Anastassia Ignasova
Mua — Sasha Sedyuk
Music — Celine
Previuos