51.5072° N, 0.1276° W
  Ana Labekina

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       London-based multidisciplinary creative                    Digital design, art direction, motion               Exploring the intersection of fashion, media and technology               


BEAUTY PAPERS x CHANEL


Art Direction | Graphic Design

Bespoke collaboration concept Beauty Papers x Chanel, 2023

“Delete, a term inherently associated with the digital landscape, can signify more than a mere technological purge. It can serve as an invitation to contemplate the ephemeral and the transformative.”

This pitch proposal explores a potential Beauty Papers x Chanel collaboration for the Issue #10 Delete, consisting of two editorial concepts. Proposal includes moodboards models, lighting, styling, attitude, mood references and hair and makeup. 

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CAMPAIGN COVERS





RESEARCH & MOODBOARDS




‘Delete Forever’ draws inspiration the concept behind an ever-present duality of data; it can be obliterated by the ‘delete’ button, yet it can be brought back by a quick click. Thus, this concept explores the idea of digital limbo, a liminal space allowing the files to almost exist in two states simultaneously.

‘Catharsis’ contrary to the above concept, perceives ‘Delete’ as a reset, a sacred ritual for rebirth. Rooted in the idea of catharsis, a spiritual and transformative moment, the concept portrays the beauty in deletion as a catalyst for the emergence of the new, the 'bloom' of new life. 



ART DIRECTION FOR PRINT FEATURE



SOCIAL MEDIA ASSETS








CREDITS

All branding belongs to Beauty Papers

All other assets belong to their respective owners