Fashion Scout x LFW 23
Creative direction, digital design, web design, motion graphics, visual identity, motion graphics
Commercial, 2023
︎︎︎ Fashion Scout is an award-winning international consultancy platform, renowned for empowering and showcasing the future of fashion.
In this project, I served as the lead digital creative for Fashion Scout during London Fashion Week in February 2023. This was my second season leading the design team, and I approached the project by focusing on elevating the digital identity for this season based on last year’s insights.
To begin, I studied the designer selection for this season, which included rising stars like De Fichier ︎ and Buerlangma ︎.
Based on this season’s collections, I identified the ongoing motive for the convergence of elegant, bold, and eccentric future-focused designs. With this in mind, I chose bold typography and 3D incorporation as the key visual elements for the campaign, which were utilised across the web, social media channels, and the newsletter.
︎︎︎ For this project, I worked with Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Abode Premiere, Mailchimp, Canva, Planoly.
Credits ︎︎︎
Images affiliated from: @fashionscout
Production assistants: Eva Gomez-Lang ︎, Minnie Ruangsorn ︎, Racheal Odhialo ︎
︎︎︎ Cover of the campaign, image by Buerlangma ︎
︎︎︎ Art direction and digital design for the website
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︎︎︎ Web design for LFW launch event ‘Creative DNA:Africa’ in partnership with British Council, learn more in SHOWstudio article ︎
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︎︎︎ ‘Creative DNA’ project trailer, featured on Fashion Scout socials and physical screens during the event
︎︎︎ Social media campaign assets - incorporating more high-end assets alongside more easy-going stories to create more engagement and generate more account followings
︎︎︎ ‘Day one recap newsletter sample - updating the last year’s design to create a more modern layout and bold feel, while incorporating moving image to increase email opens and website traffic
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︎︎︎Print design concepting and layout for show invites & press releases, featuring ‘Future Collective’, aka Figura Services ︎, Gyouree Kim ︎ and Felix Bendish ︎
︎︎︎ Catwalk video ident opening the shows, streamed on screens at the venue
