Fashion Scout x LFW 23

Creative direction, digital design, web design, motion graphics, visual identity, motion graphics

Commercial, 2023

︎︎︎ Fashion Scout is an award-winning international consultancy platform, renowned for empowering and showcasing the future of fashion.  

In this project, I served as the lead digital creative for Fashion Scout during London Fashion Week in February 2023. This was my second season leading the design team, and I approached the project by focusing on elevating the digital identity for this season based on last year’s insights.

To begin, I studied the designer selection for this season, which included rising stars like De Fichier ︎ and Buerlangma ︎.

Based on this season’s collections, I identified the ongoing motive for the convergence of elegant, bold, and eccentric future-focused designs. With this in mind, I chose bold typography and 3D incorporation as the key visual elements for the campaign, which were utilised across the web, social media channels, and the newsletter.

︎︎︎ For this project, I worked with Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Abode Premiere, Mailchimp, Canva, Planoly.

Credits ︎︎︎

Images affiliated from: @fashionscout
Production assistants: Eva Gomez-Lang ︎Minnie Ruangsorn ︎, Racheal Odhialo ︎

︎︎︎ Cover of the campaign, image by Buerlangma ︎
︎︎︎ Art direction and digital design for the website

︎︎︎ Web design for LFW launch event ‘Creative DNA:Africa’  in partnership with British Council, learn more in SHOWstudio article ︎

︎︎︎ ‘Creative DNA’ project trailer, featured on Fashion Scout socials and physical screens during the event

︎︎︎ Social media campaign assets -  incorporating more high-end assets alongside more easy-going stories to create more engagement and generate more account followings

︎︎︎ ‘Day one recap newsletter sample - updating the last year’s design to create a more modern layout and bold feel, while incorporating moving image to increase email opens and website traffic

︎︎︎Print design concepting and layout for show invites & press releases, featuring ‘Future Collective’, aka Figura Services ︎, Gyouree Kim ︎ and Felix Bendish ︎

︎︎︎ Catwalk video ident opening the shows, streamed on screens at the venue

Huge thanks to everyone who was involved ︎