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FASHION SCOUT x LFW 22/23
Art Direction | Digital Design
Fashion Scout is an award-winning international consultancy platform, renowned for empowering and showcasing the future of fashion. I led the digital design and visual identity of Fashion Scout’s campaigns for London Fashion Week over the course of September 2022 to February 2023.
Based on this season’s collections, I identified the ongoing motive for the convergence of elegant, bold, and eccentric future-focused designs. With this in mind, I chose bold typography and 3D incorporation as the key visual elements for the campaign, which were utilised across the new web design elements, social media assets, and the newsletter, expanding the platform’s footprint across the LFW scene.
Based on this season’s collections, I identified the ongoing motive for the convergence of elegant, bold, and eccentric future-focused designs. With this in mind, I chose bold typography and 3D incorporation as the key visual elements for the campaign, which were utilised across the new web design elements, social media assets, and the newsletter, expanding the platform’s footprint across the LFW scene.
CAMPAIGN COVERS ︎︎︎
SOCIAL MEDIA ASSETS ︎︎︎
WEB DESIGN ︎︎︎
CREATIVE DNA: AFRICA LAUNCH EVENT ASSETS ︎︎︎
In partnership with British Council, learn more in SHOWstudio article ︎
NEWSLETTER DESIGN ︎︎︎
SHOW INVITES + PRESS RELEASE ︎︎︎
VIDEO IDENTS FOR SCREENS ︎︎︎
Streamed before each catwalk show
CREDITS