Fashion Scout x LFW 23
Creative direction, digital design, web design, motion graphics, visual identity, motion graphics
︎︎︎ Fashion Scout is an award-winning international consultancy platform, renowned for empowering and showcasing the future of fashion.
In this project, I served as the lead digital creative for Fashion Scout during London Fashion Week in February 2023. This was my second season leading the design team, and I approached the project by focusing on elevating the digital identity for this season based on last year’s insights.
To begin, I studied the designer selection for this season, which included rising stars like De Fichier ︎ and Buerlangma ︎.
Based on this season’s collections, I identified the ongoing motive for the convergence of elegant, bold, and eccentric future-focused designs. With this in mind, I chose bold typography and 3D incorporation as the key visual elements for the campaign, which were utilised across the web, social media channels, and the newsletter.
︎︎︎ For this project, I worked with Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Abode Premiere, Mailchimp, Canva, Planoly.