Fashion Scout x LFW22

Creative direction, digital design, web design, motion graphics, visual identity, motion graphics

Commercial, 2022

︎︎︎ As a part of the Fashion Scout digital team during the London Fashion Week Sep’22 I have worked on art direction, graphic/web design, video editing and more.

I have researched, ideated and produced creative assets across socials, installation, catwalk newsletter, print and website.

When working on pre-event, during and post-event I have successfully carried the campaign while making sure the assets are in line with current trends and events and also nourishing and enhancing brand identity.

︎︎︎ For this project, I worked with Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Abode Premiere, Mailchimp, Canva, Planoly.

Credits ︎︎︎

Images by @fashionscout

Music by Ignas Balčius @ichgneins 

︎︎︎ Cover image of the campaign utisilisng J.E. Cai’s imagery.
︎︎︎ Content for Instagram stories and newletter assets.

︎︎︎ More content for the newletter.

︎︎︎Web design and rebranding details. Featuring updated designer profiles from Sep’22 season. Updated ‘about us’ and ‘partners’ page.︎︎︎Clips from catwalk intro videos presented at Fashion Scout event. Click to watch ︎

︎︎︎Posters for the venue; promoting installations