CELINE UX DESIGN CONCEPT
UX Design |Visual identity | Art Direction
University Project, originally 2020, re-designed in 2023
︎︎︎ Creative Direction:
The design concept pays homage to Celine's timeless minimalism and compelling brutalism aesthetics, capturing the essence of the brand's identity. Every element, from color palettes to typography, has been meticulously curated to resonate with Celine's iconic style. By embracing the visual language of the Hedi Slimane era, the design creates a harmonious bridge between the brand's heritage and its contemporary outlook.
I have directed and produced an editorial campaign featuring 5 complete looks. The ethos of the editorial was shot during the 2020 lockdown and therefore inspired by the situation’s implication on creative industries and the desire to ‘bloom’ no matter the circumstances.
︎︎︎ UX Design: While the current iteration of the concept predominantly focuses on aesthetic representation, it lays the groundwork for potential future enhancements in UX design. By adhering closely to the brand's visual DNA, this concept establishes a strong visual framework that can serve as a starting point for addressing key UX challenges. This includes exploring user-centric navigation, intuitive interactions, and seamless browsing experiences that resonate with Celine's discerning clientele.
DESIGN IN USE ︎︎︎
DESIGN IN STILLS ︎︎︎
TABLET + MOBILE DESIGNEDITORIAL CAMPAIGN HIGHLIGHTS ︎︎︎
CAMPAIGN + LANDING PAGE VIDEO ︎︎︎